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AWS & Azure Marketplace Growth for ISVs

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Turn Cloud Marketplaces into a Repeatable Enterprise Revenue Channel

CoSell360 helps SaaS and cloud ISVs become discoverable, transactable, and sellable across AWS and Azure Marketplaces.
From marketplace readiness and offer design to private offers, co-sell activation, partner engagement, and enterprise pipeline creation, we help turn your product into a commercially ready growth engine.

Discoverable

Define your GTM path, validate your architecture, and become marketplace-ready.

  • Define ICP & use cases

  • Validate architecture & security

  • Prepare for FTR / WAFR

  • Build GTM blueprint

Transactable

Make your product buyable, billable, and operational on AWS and Azure marketplaces.

  • Enable marketplace APIs

  • Design activation flow

  • Align billing & lifecycle

  • Integrate CRM pipeline

Sellable

Build pipeline, activate co-sell, prepare deals for closure, and run focused GTM campaigns.

  • Run GTM campaigns

  • Generate qualified pipeline

  • Enable co-sell alignment

  • Activate partner channels

Why CoSell360?

CoSell360 is not just a listing program. It is NeoZaar’s execution-led GTM accelerator for ISVs looking to become marketplace-ready, transaction-ready, and co-sell-ready.


We help you:

  • sharpen your category, ICP, and use-case narrative

  • validate readiness across architecture, security, and marketplace alignment

  • operationalise activation, billing, and private offer workflows

  • generate pipeline through campaigns, partner visibility, and co-sell motion.

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That is more in line with everything we’ve built around NeoZaar.
 

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What You Actually Get

From readiness to revenue a complete marketplace GTM system.
CoSell360 turns your product into a discoverable, transactable, and sellable solution on AWS and Azure.

Faster Time to Market

Go live on AWS or Azure in weeks — not months.
Structured onboarding, validated architecture, and clear GTM direction accelerate every step.

Revenue-Ready Execution

Turn marketplace presence into real deals.
Align with enterprise budgets through MACC/EDP and close faster with co-sell readiness.

Clarity with a Plan

Know exactly what to do — and when.
From GTM blueprint to execution roadmap, every step is defined and actionable.

Pipeline that Converts

Generate demand, build pipeline, and prepare deals for closure.
Campaigns, CRM integration, and partner alignment ensure continuous growth.

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CoSell360 Advantage

CoSell360 gives ISVs a competitive advantage by strengthening visibility, simplifying transaction workflows, and accelerating go-to-market execution across cloud marketplaces.
Designed for AWS and Azure ecosystems, it helps ISVs reach enterprise buyers more effectively, align with hyperscaler programs, streamline procurement and private-offer motions, and scale revenue through marketplace-led growth.

Increase discoverability

Increase discoverability with sharper positioning, stronger GTM assets, and a more credible marketplace presence that helps your solution stand out to the right enterprise buyers

Strengthen transactability

Strengthen transactability through offer readiness, activation workflow design, and billing alignment that make your solution easier to buy, onboard, and manage across marketplace environments

Accelerate sellability

Accelerate sellability with focused GTM campaigns, active co-sell motion, and private-offer support that convert readiness into qualified pipeline, partner visibility, and real deal momentum

Unlock enterprise

Unlock enterprise relevance through AWS EDP and Microsoft MACC-aligned deal motions that position your solution for larger buyer conversations and smoother procurement-led progression

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Who It’s For

CoSell360 is designed for product-led, growth-stage ISVs across SaaS, security, data, AI, and industry-specific solutions.

  • SaaS, security, data, and AI ISVs

  • Product-led growth teams

  • Marketplace-ready vendors needing co-sell structure

  • ISVs entering APAC, India, or North American markets

What ISVs Are Saying

“NeoZaar helped us go from idea to Azure MACC-ready in under 90 days.”

— CTO, Compliance SaaS

What ISVs Are Saying

“We listed on AWS Marketplace and activated private offers in weeks, not months.”

— Co-Founder, AI ISV

The Services Behind Marketplace and Co-Sell Growth

Explore the specialised CoSell360 modules that help ISVs strengthen product readiness, improve go-to-market execution, and progress faster toward enterprise deals.

Discovery & GTM Blueprint

Define your ICP, use cases, positioning, and go-to-market path to build a stronger foundation for marketplace and co-sell success.

FTR / WAFR Readiness

Prepare your solution for technical and architectural validation across security, reliability, performance, and cloud best practices.

Pricing, Packaging & Offer Strategy

Structure your pricing, bundles, and commercial offer design to improve buyer clarity, marketplace fit, and enterprise relevance.

Marketplace Listing & Activation

Get your solution ready for listing, activation, and operational workflows across AWS and Azure marketplace environments.

Private Offer & Procurement Support

Simplify enterprise deal execution with support for private offers, procurement alignment, and cloud commitment-led buying motions.

GTM Campaign & Demand Generation

Launch focused campaigns and pipeline-building programs that improve market visibility, generate interest, and create qualified opportunities.

Co-Sell & Partner Acceleration

Strengthen co-sell readiness, partner engagement, and seller alignment to improve visibility and support joint go-to-market execution.

Sales Enablement & Revenue Operations

Equip your team with the assets, workflows, and funnel visibility needed to support better conversations and stronger deal progression.

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