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Frequently Asked Questions

Explore how NeoZaar and the CoSell360 program work, who it’s for, what each stage covers, how long the process takes, and how our AI tools and Spectrum Partners support your journey from product idea to co-sell success.
 

Whether you're just getting started or already listed on a marketplace, these FAQs answer everything you need to know to move forward with confidence.

  • NeoZaar is a go-to-market accelerator and marketplace enablement platform built for SaaS and cloud-native software vendors.
     

    We help Independent Software Vendors (ISVs) fast-track their cloud marketplace journey from ideation to co-sell readiness. Whether you're launching your MVP or scaling on AWS, Azure, or GCP, NeoZaar simplifies onboarding, packaging, and growth through a unique blend of AI tools, partner services, and curated bundles.
     

    NeoZaar also enables enterprise buyers to discover, evaluate, and adopt verified SaaS solutions complete with service-ready bundles and private offer alignment.

    • CoSell360 is a 3-stage go-to-market program by NeoZaar that accelerates SaaS ISVs from ideation to marketplace listing and co-sell success.

      • Stage 1: Ideation to MVP

      • Stage 2: MVP to Transactable on AWS, Azure, or GCP

      • Stage 3: Co-Sell Ready & Scalable GTM.

    • No. You can start in Stage 1 or 2. NeoZaar helps you get listed on AWS, Azure, or GCP by guiding your SaaS packaging, technical validation, and offer creation.

    • NeoZaar supports onboarding and GTM for:

      • AWS Marketplace

      • Azure Marketplace

      • Google Cloud Marketplace (coming soon)

      • Neo helps with onboarding, architecture, and listing readiness.

      • Nova supports messaging, positioning, landing pages, and GTM planning.

    • Bundles that combine SaaS products with onboarding or deployment services — preferred by enterprises for quick adoption.

    • Private offers allow ISVs to deliver custom pricing aligned to enterprise cloud budgets (MACC/EDP). NeoZaar helps create and package these.

    • Experts in cloud, security, migration, compliance, and GTM who help you prepare, package, and accelerate your solution.

    • Typically 4–8 weeks from MVP, depending on complexity and readiness.

    • NeoZaar provides execution not just guidance including GTM kits, AI-powered support, service bundling, and private offer creation.

    • Pricing varies by stage and add-ons. Founding ISVs receive special benefits, including:

      • A ₹5,000+ Digital Growth Kit

      • Free GTM consult session with Nova

      • Verified CoSell360 badge

      • Priority listing and campaigns

  • CoSell360 is NeoZaar’s flagship 3-stage acceleration program for ISVs.

    It’s designed to meet you at any stage of your marketplace journey:

    Stage 1: Ideation to MVP

    • Product validation and architecture guidance

    • Marketplace-aligned MVP planning

    • Support from Spectrum Partners and AI agents

    • Ready-to-launch planning documents

    Stage 2: MVP to Transactable Listing

    • SaaS packaging and marketplace listing support

    • Creation of FastTrack FlexBundles

    • GTM asset development with Nova

    • Technical guidance from Neo

    Stage 3: Scale & Co-Sell Ready

    • Private offer creation and packaging

    • Access to co-sell playbooks

    • GTM campaign support

    • Partner and hyperscaler alignment

    Whether you're starting out or ready to scale — CoSell360 combines tools, templates, and partner support to help you launch faster and sell smarter.

  • Let’s talk! If you’re unsure which stage you’re in, or how NeoZaar can support your marketplace journey, we’re here to help.

    Book a Call with Our Team and get personalized guidance on how to launch, bundle, and co-sell smarter.

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